XWOW R2 ROBOT
INFLUENCER CAMPAIGN
XWOW R2 Robot is a high-end smart robot mop that features a high-tech, self-cleaning mop system. Our "Clean Home, Happy Family Influencer Campaign" showcases how the product allows families to enjoy effortless cleaning, especially for families with children!
The Challenge
The robot mop market in the U.S. is highly competitive. The XWOW R2 Robot is priced as high as $1,299 and is a new product in the U.S. market. Therefore, it is crucial for us to establish brand recognition quickly and differentiate ourselves from other brands.
The Solution
We employ effective segmentation strategies based on thorough research and industry insights to identify target audience. Our exclusive collaborations with influencers, who resonate with this audience, involve showcasing the integration of our product into daily life and sharing relatable family moments.